Gonnering: Modeling the Spread of a “Cultural Meme” Through an Organization

Russell S. Gonnering

Improvement of organizational performance is a universal, yet tantalizingly elusive, goal. Most efforts in the past decade focus upon process improvement, yet the ultimate results are often disappointing. The impact of the “culture” of an organization on its performance is well known, yet little is understood as to how such a culture spreads through that organization. This effort models culture as a meme and explores the impact of the initial individual cultural state of an organization’s members, as well as their role in the organization’s hierarchy, on the spread of culture. Additional factors varied in this exploration include the overall economy and the levels of education and disenchantment in the members.

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